DSpace at Marymount
https://dspace.marymount.edu.co:443
The DSpace digital repository system captures, stores, indexes, preserves, and distributes digital research material.2024-03-29T13:06:53Z¿Cómo ha evolucionado la fotografía publicitaria y qué impacto ha tenido en el consumidor de Medellín? : Proyecto de Grado
https://dspace.marymount.edu.co/xmlui/handle/4444.1/712
¿Cómo ha evolucionado la fotografía publicitaria y qué impacto ha tenido en el consumidor de Medellín? : Proyecto de Grado
Alvarez Duque, María José
The theme covered in this work is about how the evolution of advertising photography impacts consumers in Medellín. There are several ways to make an advertisement that contains photographs attract more consumer attention than one that does not have any type of image. For this, an investigation was carried out by means of a survey directed at 38 inhabitants of the city of
Medellín, which allowed affirming what was previously consulted and answering the question asked. In turn, in this research, a collection of historical data on photography and advertising was made, where information from our country was taken into account, and a small trace in the timeline. Some elements that are used to make the image look attractive and catch the consumer's attention are the saturation of the colors, the quality of the image, the lighting, and the way the advertisement is organized. When an advertisement contains an image to show the public, the product builds trust and gives customers an idea of what the product actually looks like by motivating the desire to purchase it. For this reason, advertising must complement an image.
2020-01-01T00:00:00Z¿De qué manera el mercadeo de la moda genera estereotipos en la mujer actual? : Proyecto de Grado
https://dspace.marymount.edu.co/xmlui/handle/4444.1/711
¿De qué manera el mercadeo de la moda genera estereotipos en la mujer actual? : Proyecto de Grado
Rada González, Emiliana
This research is generally aimed at determining how the marketing of the fashion industry generates stereotypes in today's women. A theoretical study of general concepts, current fashion marketing, characteristics of the fashion industry, and history of women’s stereotypes was essential. It was important to build on sources like the ones thrown at us by the British author Mike
Easey, writer of the book "fashion marketing", Catalina Villa magister in fashion marketing, and Valentina Osorio creator of women's image science. Finally, it was concluded with the help of several experts on the selected topic and with the theoretical information obtained in the research that, whether there is a clear relationship between fashion marketing and current stereotypes of women that they do generates stereotypes in the current woman, in some cases conscious, in others unconscious and it creates them by fostering a perfect image of women by different means, such as advertising and social media.
2020-01-01T00:00:00ZIn which ways has forensic evidence collection for the conviction of a serial killer evolved over the years as seen from a criminalistic point of view? : Proyecto de Grado
https://dspace.marymount.edu.co/xmlui/handle/4444.1/710
In which ways has forensic evidence collection for the conviction of a serial killer evolved over the years as seen from a criminalistic point of view? : Proyecto de Grado
Alzate Jaramillo, Mariana
Detecting and catching a serial killer in the shortest time possible after his very first strikes is a key factor in order to minimize the number of victims, they are able to affect, in order to achieve this, optimal techniques and equipment are crucial. Over the past 40 years, the evolution of technology has been astronomical; this transformation has drastically affected most, if not all professional areas, including the criminalistics field. This investigation consists of exploring the different manners in which the recent
technological advances have shaped the examination tactics of forensic evidence into what is it today. To fulfil the previously mentioned objective one of the focal points of this investigation consists on the comparison between two serial killer cases from 2 different decades which date 30 years apart (1980´s - 2010); the contrast between these two, looks into multiple aspects within each of the cases, some of which include the modus operandi, the physical evidence and the testimonial evidence that was found in each of them and the impact each of them represented during the investigation process.
2020-01-01T00:00:00Z¿Cómo el multitasking afecta la publicidad de la compra/venta de productos de moda ofertados por un emprendimiento? : Proyecto de Grado
https://dspace.marymount.edu.co/xmlui/handle/4444.1/709
¿Cómo el multitasking afecta la publicidad de la compra/venta de productos de moda ofertados por un emprendimiento? : Proyecto de Grado
Gutiérrez Medina, Amalia
Multitasking has become a regular part of everyone’s daily life, it is used without being fully aware and without knowing the serious effects that it may be causing in humans. This research studies one of those areas, advertising, in which multitasking possibly intervenes, either positively or negatively. It investigates the impact that multitasking has on the minds of consumers at the moment in which they see advertising being offered by entrepreneurships, especially those of fashion, and those that are presented by digital media such as social networks. The result obtained shows the influence that, in a certain way, due
to specific factors such as attention, multitasking has in people's lives, in addition to its impact on certain purchases and sales made by the entrepreneurships.
2020-01-01T00:00:00Z